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Digital Marketing for Startups

By Neha Suwal on Jun, 30, 2017

The word ‘Startups’ stands for the newly established business, working in a specific sector and designed for rapid growth. Startups can also be called as a group of entrepreneurs who have grouped together to form a company. Numbers of startups are emerging everyday with the vision to serve into the global market. To raise themselves from startup to the well establish company they has to do make them known in their market.

Since, startup are the one that are emerging in the market, they need to build their own brand identity and a slow growth in this fast-paced competitive world can be detrimental to the startup’s health. As time changes, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. So, digital marketing has been very popular. 

Marketing is simply ‘reaching to the people’. Most of the people in the world are getting engaged with electronic devices. Thus the term digital marketing is the new buzz word now. Digital marketing means reaching to the people digitally. Advertisement on TV, social medias are one of platform for digital marketing. Which has replaced the traditional approach of marketing, where a marketing person got to visit door by door of their audiences.


Digital marketing helps to engage themselves with the audiences of their sector which saves time of hassling around with non-related audiences. As startups runs with limited budget plan, they should focus on digital marketing. Except the TV advertisement other digital marketing approach are cheaper than traditional one.They just need to pay their internet bills.

Startup companies should choose digital marketing as they can be more specific with audiences, and can customize content according to their desire. More precisely startups can be familier with different people from different background via social media marketing which is also a part of digital market. Marketing their product digitally makes them easy to track their progress. Other benefits can startups get from digital marketing are as follows some of them were already mention above:

  • Reaching to the right audience.

  • To engage with audience.

  • To motivate audience to take action.

  • Efficient spending on your campaign.

  • Return on Investment (ROI).

Before implementing digital marketing by startups, they should have knowledge of following matrix:

  • Well known about the target market.

  • Knowledge of digital marketing suits.

  • Clean and customize content.

  • Engaging people.

Along with the mentioned knowledges the startups should have researched on the following marketing tools which are most popular in marketing field:

  • Google analytics

  • Google places for business

  • Google adwords.

  • Google webmaster tool.

  • Hubspot.

  • Facebook for business.

  • Mailchimp.

For those startups who rely on internet for business, Jyaasa can help them to make their system SEO friendly and letting them reach to people. Jyaasa can provide them counseling about use of digital marketing. As Jyaasa is software company, we can build marketing apps which include tools for blogging, social media, lead management and even marketing analytics that people love and can respond to.

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